Friday, 1 June 2012

Thing 3: Consider your personal brand

Well, slowly catching up to the

This post will, perhaps, show most evidently that we are doing these 23 Things as relevant to the library service as a whole, rather than individual librarians.

Name used

This is a difficult one for us, as we sport several names, being two (NHS) libraries which have recently merged to a certain extent in a Trust which also has two University libraries. After searching via a popular internet search engine whose name rhymes with 'frugal' for 'OUH library', the third result is for our website, which is promising. Searches for 'NOC library' and 'Horton library', the names of the two sites, also leads us to our personal website. I guess we can conclude that setting up our own website, as opposed to merely using the pages at the Trust website, was an excellent idea, avoiding confusion with the University libraries who figure prominently in the Trust's own website.


As a library service, we're not really interested in whether anybody can recognise the library having seen pictures of it online, so this isn't really relevant. However, we do regularly receive questions by people asking us about how to get to the library, so it might be worth becoming more clear about that, and we do have photos of ourselves on our library website...

Visual brand

We've gone to great lengths to ensure that we have a distinctly recognisable brand to distinguish ourselves from the other non-NHS libraries in our Trust. This involves a prominent display of the 'NHS' logo, and we're working on our own library logo, which should come into operation in the near future. Confusion between email addresses does sometimes result as well, but a gentle nudge in the right direction usually suffices!

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